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Less is More: Shipping Box Design for Modern Brands

For many ecommerce stores, shipping boxes are an afterthought and that can lead to missed opportunities to up-sell, cross-sell, and otherwise engage the customer with their purchase. Avoiding color can be a great way to not only cut costs but create a neutral shell for a color explosion once your customer opens the box. Clever black graphics can prepare the user for a surprise and increase social engagement remaining on-brand. These are just two of several tips we’ll cover in this guide to shipping box design! Check out the rest of it below.

Black Is the New...Black
A logo that will print anywhere exactly the way you want it to - might be a perfect logo design. Usually, logos have brand colors, overlapping elements, or maybe even gradients. These elements won't always print as expected depending on your printer's technical capabilities.
Creating a black-printing version of your branding can save your organization thousands of dollars over the life of your packaging process. Black can be an effective, inexpensive way of making your product look simple but sleek while not being expensive.

How to Cut Costs without Sacrificing Graphics
When shipping a product, often all you get to see of it is an anonymous box. Simple designs, or limited color palettes can be a great way to not only cut costs but create a neutral shell for a color explosion once your customer opens the box. Clever black graphics can prepare them for a surprise and increase social engagement remaining on-brand.

How Social Engagement Can Improve Your Brand's Online Profile
Social engagement can be a tricky proposition for any business, but your shipping box creates one more opportunity to engage users and very well could be the most important touchpoint of your user's journey. In order to boost your brand's social media profile and reinforce your brand's message, shipping boxes are a great way to engage users when they receive their package in the mail. Social-driven messaging for your shipping boxes encourages your customers to share what they received and their experience with your brand.

Tips To Creating a Great Logo
Logos are usually created from text and graphics that define a brand. When building a logo, keep it simple. You don’t want to use too many colors or fonts, otherwise, you risk confusing your customers. Simple logos can also be more memorable since they leave an impression on your customers’ minds easier.

The Importance of Good Typography in Packaging Design
In order to make sure that your package stands out from the competition, you must be able to invest in great packaging design. It’s not just about what’s on your box or how functional it is; it’s also about appealing to customers on an emotional level. This is done through quality typography. When used correctly, creative fonts can be used to enhance product labeling and create a user experience customers are eager to engage with!

Remember The Final Touch
Every package needs a final touch. Whether it’s a branded sticker or an individualized message, that last little touch goes a long way. Make sure to have some type of customized label on your box and make sure it stands out. Today, consumers are always ready to engage with brands in more ways than one, so don’t limit your interaction points to social media alone—take advantage of packaging as another opportunity for brand engagement.