Shipping Isn’t Free — So Why Waste It on a Blank Box?
Let’s Talk Shipping — And ROI
On average, shipping makes up 15% of your total order cost to ship boxes, no matter what kind of box you're using or even who you are buying it from...even if Amazon says "free shipping" know that the cost of shipping is included in the price of the product. This "free shipping" actually makes the total cost of buying the products more expensive on Amazon vs Uline and other stores, so don't be fooled.
One top of that, there’s a major difference between a blank shipping box and a custom shipping box with your logo: Only one actually pays you back.
“Free Shipping” Isn’t Free (And It Isn’t Cheap)
Let’s take a common example — a 12x12x12 blank box.
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On Amazon, you might find a pack of 25 blank boxes for $35, or about $1.40 per box. Amazon says it “ships free,” but that shipping is baked into the price.
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On Uline, that same box might start around $1.09 per box — plus shipping.
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At CustomBoxes.io, your 12x12x12 box also starts at $1.09 — but with your logo printed right on the box.
So sure, Amazon says free shipping — but you're paying more for less. You're not just buying cardboard… you’re buying a missed opportunity.
If You’re Going to Ship It, Make It Count
Blank boxes don’t work for you. They're invisible, forgettable, and disposable. Your customer sees it, rips it open, and forgets where it came from.
Now compare that to a custom box with your logo:
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Drives Brand Recall – Reinforces who you are, the moment your customer opens the door
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Feels More Premium – Makes small brands feel like big brands
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Increases Repeat Purchases – A branded unboxing experience boosts customer satisfaction and reorder rates
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Free Advertising – Every box is a walking billboard in the hands of delivery drivers, warehouse teams, neighbors, and customers
You’re already paying to get that package into someone’s hands. With a blank box, you get nothing back. With a logo box, you make every shipment work harder for your brand.
Shipping Cost Is Fixed — The Value You Get Isn’t
It costs the same to ship a blank 12x12x12 box as it does to ship one with your branding on it. Carriers don’t care what’s printed — they care about dimensions and weight. So instead of spending 15% of your cost on something that delivers 0% ROI, spend the same and get marketing value in return.
Bottom Line: Stop Wasting Shipments
At CustomBoxes.io, we’re all about helping small businesses grow — without wasting money. That’s why we help you optimize not just your shipping costs, but your impact.
If you’re going to ship it, don’t just send a box… send your brand.