The Simple ROI Math For Why Custom Shipping Boxes Are Worth The Small Investment

Derick Jaros -

The Headline: you only need a meager 0.4% increase in sales to break-even on our Custom Shipping Boxes, but it could be worth up to 20% increase.

In the world of eCommerce, every detail counts, and packaging is no exception. While plain, blank boxes might seem like a cost-effective choice, custom shipping boxes can provide significant advantages that justify the additional expense. Here's a breakdown of why custom boxes are worth considering, using real data to highlight their impact on sales and return on investment (ROI).

Looking for a personlized ROI analysis with packaging professionals?
Send an email with subjectline: ROI Analysis

Increased Sales and Conversion Rates

Although results will vary per company and design, one of the most compelling reasons to invest in custom shipping boxes is their ability to enhance sales and conversion rates. By upgrading to custom boxes, businesses can expect an increase in sales ranging from $42,300 to $159,600 annually, depending on the level of investment in customization.

  • Base Sales: $1,200,000
  • Low Increase: $1,242,300 (Extra Revenue: $42,300)
  • Medium Increase: $1,285,200 (Extra Revenue: $85,200)
  • High Increase: $1,359,600 (Extra Revenue: $159,600)

The conversion rate (CVR) also sees a positive shift, increasing from 2.35% to up to 2.59%. This improvement in CVR translates into more orders and higher sales figures.

Higher Average Order Value (AOV)

Custom boxes can also lead to an increase in the average order value. As customers perceive added value and brand presence through customized packaging, they are likely to spend more per transaction.

  • Base AOV: $125
  • High Customization AOV: $128.75

Even a modest increase in AOV can significantly impact overall revenue, making the investment in custom packaging worthwhile.

Cost and Savings Breakdown

At first glance, custom boxes may seem more expensive than blank ones, with average prices rising from $0.80 to $1.30 per box. However, the cost increase is offset by various savings and additional benefits:

  • Box Spend Per Year: From $7,296 (blank) to $14,995 (high customization)
  • CPC Savings: Up to $111,412, thanks to improved brand recognition and customer loyalty, reducing the need for paid advertising.

Return on Investment (ROI)

The net ROI from switching to custom boxes is substantial, ranging from $65,514 to $263,313, depending on the level of customization. This impressive ROI illustrates that the benefits far outweigh the costs, making custom packaging a smart investment.

  • ROI Ratio: From 9.8 (low customization) to 34.2 (high customization)

Breakeven Analysis

The breakeven point for the investment in custom boxes is remarkably low at just 0.40%. This means that even a slight improvement in sales or customer loyalty can cover the additional costs, making the transition financially viable.

Collaborative Decision-Making in Packaging Choices

Involving the operations manager, marketing manager, and CEO in the decision-making process ensures a balanced approach to selecting shipping boxes, aligning operational efficiency with marketing effectiveness and strategic vision.

Balancing Costs and Quality

Operational Efficiency: The operations manager ensures that the chosen boxes are cost-effective and practical, optimizing logistics and reducing waste.

Cost-Effective Solutions: By minimizing transit damage and wasted space, custom boxes contribute to overall cost savings without compromising quality.

Enhancing Customer Experience

Brand Consistency: The marketing manager ensures that packaging aligns with the brand's image, enhancing the unboxing experience and reinforcing brand identity. Eye-catching designs encourage social media sharing, boosting visibility and attracting new customers.

Social Media and Reviews: High-quality packaging turns customers into brand advocates, generating organic marketing content and positive reviews.

Driving Repeat Sales and Customer Loyalty

Memorable Experiences: The CEO understands the importance of customer retention. Custom packaging creates memorable experiences, leading to repeat sales and enhanced customer loyalty.

Loyalty Programs and Personalization: Personalized touches and loyalty program information within packaging further enhance customer satisfaction.

Strategic Alignment and Business Growth

Cross-Departmental Insights: Collaboration among departments ensures a well-rounded approach to packaging decisions, balancing efficiency, branding, and strategic growth.

Innovative Solutions: Collaborative efforts can lead to innovative packaging options, such as eco-friendly materials, appealing to environmentally conscious consumers and expanding market reach.


The decision to invest in custom shipping boxes should be a collaborative effort involving key stakeholders. This approach not only balances costs with higher revenue but also enhances customer loyalty and leverages marketing opportunities. By fostering a holistic strategy, businesses can transform their packaging into a powerful tool for customer engagement and business success, making custom boxes a worthwhile investment in the long run.