How Much Money Can You Make with an eCommerce Store

John M DaThoreau -

How Much Money Should You Make with an eCommerce Store?


As an eCommerce business owner, you may be wondering how much money your store could make in a week, month or year. This is a reasonable question to ask as it helps you determine what type of plan will be best for your business so that your success isn’t left up to chance. In this post we'll cover the average revenue generated by different types of eCommerce platforms and also share some tools that can help boost sales for any online store.

How much does an average Shopify store make?

Shopify is the most popular eCommerce platform, so it's a good place to start if you're looking for a platform to build your store. The average Shopify store makes $8,000 in sales per month, but this can vary widely depending on the niche.

In general, food and beverage stores tend to have higher average revenue than clothing or beauty brands.

How much does an average BigCommerce store make?

The average BigCommerce store makes $23,000 in annual revenue.

The average number of orders per month is 500 and the average order size is $49. This means that each order on average costs $0.98 to fulfill, which includes product cost and shipping fees.

You should expect your customers to make repeat purchases at least once every three months or so--that's what we call "high frequency." If you want more frequent visits from a customer (say every month), then you need to build up trust with them so they feel comfortable buying from you again in the future!

How much does an average Etsy store make?

Etsy provides a platform for individuals and small businesses to sell handmade, vintage, and unique products. The revenue potential of an Etsy store depends on factors such as the popularity of the niche, the quality of products, pricing strategy, customer demand, marketing efforts, and the store's reputation.

According to data available at the time, it was reported that the majority of Etsy sellers were earning modest incomes. Some sellers may generate a few hundred dollars per month, while others can earn thousands or even tens of thousands of dollars per month. However, it's important to note that these figures represent a wide range, and not all Etsy stores achieve the same level of success.

To increase the revenue potential of an Etsy store, sellers can focus on creating high-quality products, optimizing product listings with clear descriptions and attractive photos, offering competitive pricing, providing excellent customer service, and implementing effective marketing strategies. Building a strong brand and cultivating a loyal customer base can also contribute to the long-term success of an Etsy store

How much does an average Amazon Marketplace store make?

The average revenue of an Amazon Marketplace store can vary significantly depending on various factors such as product selection, pricing, marketing efforts, competition, and overall business strategy. As of my knowledge cutoff in September 2021, I can provide some general insights.

Many small and medium-sized businesses (SMBs) on Amazon Marketplace generate annual revenues ranging from a few thousand dollars to several million dollars. However, it's essential to understand that these figures represent a wide range and are influenced by multiple factors.

While there are success stories of businesses generating substantial revenues on Amazon, it's important to note that not all sellers achieve the same level of success. Factors such as the level of competition, product demand, marketing efforts, customer reviews, and operational efficiency can greatly impact the revenue potential of an Amazon Marketplace store. 

What is the average amount of sales across all eCommerce channels?

The average amount of sales across all eCommerce channels is $1 million. This number is important to keep in mind because it provides a baseline for what you could expect from your online store.

One of the easiest ways to determine whether or not you're on track with this benchmark is by looking at the average amount of sales per channel. For example, if you run both an Amazon store and a Shopify store that sell similar products but one sells twice as much each month than the other (and therefore has twice as many customers), then it's safe to say that there's room for improvement with your current strategy or packaging options.

What are some free tools to use to grow my online business?

Free tools are great for helping you grow your online business. These free tools include:

  • Google Analytics - This is a free tool that helps you track traffic, conversions and more on your website. It also allows you to see what people are searching for in Google and see what they click on when they come to your site. This information can help inform some of the decisions that will help grow sales or improve conversion rates (how many people buy something).

  • Facebook Ads Manager - This is another free tool that allows businesses with ads on Facebook (or Instagram) to manage those ads directly from within one dashboard instead of having to log into multiple places each time they want access or make changes. It's helpful because it saves time when managing campaigns for multiple platforms like Twitter/Pinterest/Tumblr etc., so marketers don't have as much work being done manually by hand anymore either!

Some people might be able to start out with a smaller plan and upgrade later if their business grows faster than expected.

If you're just starting out, it might be best to start with a smaller plan and upgrade later if your business grows faster than expected.

While some people might be able to start out with a smaller plan and upgrade later if their business grows faster than expected, others will need more space from the get-go. If you're unsure about which option is right for you, consider using this calculator from Shopify (the platform where I host my store) that allows users to input their monthly sales figures in order to determine how much storage space they'll need in order to grow into their desired eCommerce solution at some point down the road.


We hope this article has helped you understand what kind of money you can expect to make with an eCommerce store. If you want to learn more about Shopify, BigCommerce, Etsy or Amazon Marketplace, check out our other articles!