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Custom Shipping Boxes With Logo Made Simple, Affordable, Sustainable and Fast. Sustainable durability that makes your brand stand out while safely shipping your product. RSC kraft shipping boxes are 100% biodegradable uses more sustainable black ink.
Custom Shipping Boxes With Logo Made Simple, Affordable, Sustainable and Fast. Sustainable durability that makes your brand stand out while safely shipping your product. RSC kraft shipping boxes are 100% biodegradable uses more sustainable black ink.
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How We Partnered With SCUBE to Become a 7-Figure Business in Under 5 Years

Derick Jaros -

We want to help you grow your business. This is one of the reasons we started CustomBoxes.io because our incentives are completely aligned with our customers - when we help our customers grow sales then our sales grow as well (via more box purchases). In line with that thinking, and due to the popularity of content like "How I Built This", CNBC's Make It, Shark Tank and other shows we wanted to let our community in on some of the secret sauce to hopefully help you all grow as well.

First, you have to have a passion for what you do...we love helping small-to-medium size business fight the good fight against the titans. Second, you usually need capital, and while Shopify Capital and AMEX have helped, our founders worked other full-time jobs while starting the company which allowed us subsidize over $500k in losses (helpful hint: read the book "Third Shift Entrepreneur").Third thing you need is a great team...both directly on your team and good partners (brings us to one important element that helped us grow...an agency you can rely on).

We partnered with SCUBE Marketing, an ecommerce agency that helped us grow into a 7-figure business, acquire thousands of customers, and build an email / social community of over 20,000 businesses.

We hope our success story inspires your business growth too. Please reach out to us if you want to share your story as well at some point (we love watching our customers grow from 100s of boxes to 1000s of boxes per month).

Our Goal

We met SCUBE through other successful business growth initiatives, so we knew what to expect. Our mission was to offer customized packaging starting at the price of a plain box. Together, we set a growth goal for the next few years with multiple milestones, focusing on Media Efficiency Ratio (MER) and Gross Profit goals rather than just traffic, impressions, and sales.

Strategy

SCUBE devised a comprehensive strategy across Google Ads and Meta Ads with clear KPIs to measure success. Highlights include:

  • A full-funnel strategy to complement each platform
  • Segmented campaigns targeting different customer types on respective platforms
  • Testing hypotheses for ad angles that reflect our value proposition such as affordability, sustainability, production speed and capacity. 
  • Launching offers for new customer acquisition and existing customer retention.
  • Incorporate UGC and customer stories to promote our brand along with our customers’ brands. 

Execution

SCUBE executed the strategy through three types of projects:

  1. Optimizations: Routine improvements like keywords, bids, and product feed enhancements.
  2. Reporting: Monthly discussions on results, completed projects, and new project planning.
  3. Growth Projects: Pivoting and testing new ideas to ensure continuous growth. We pivoted multiple times to better meet customer needs.

Results

In just a few years, we have become a 7-figure business. Our sales grew 4x compared to the previous year, and our MER improved from 2.2x to 3.3x. We now have a strong customer base of thousands with many repeat orders and an email/social following of over 20,000 businesses.

Why We Love SCUBE

  • Experienced Team: SCUBE's team is seasoned and knowledgeable.
  • Fee Structures: They offer flat and performance-based fees, balancing risk and reward.
  • Communication: They are straightforward and reliable.
  • Strategy: SCUBE understands broader ecommerce strategies, not just advertising.
  • Value: They handle strategy, Google/Meta Ads, product feeds, and analytics.

Our Contributions

An agency won’t grow your business single-handedly. Our team has been busy working on various internal business projects: 

  • Merchandising Strategy: We maintained vigilant pricing, quantities, and stock levels.
  • Fulfillment Strategy: We opened a second facility in Florida to improve shipping times and costs.
  • Website: We refined our website multiple times to enhance the customer experience.
  • Email Follow-Up: We keep in constant contact with our customers.
  • Customer Service: Improved repeat customer rate through excellent service.

Exclusive Offer

SCUBE is offering our email list a free SCUBE Game Plan, including clear KPIs, campaign insights, and a 90-day roadmap for your paid ads program. With about 15 team members, SCUBE can take on a limited number of clients. Exclusively for you, Tom Bukevicius, the principal of SCUBE Marketing who helps devise our growth strategy, will participate in the SCUBE Game Plan call to ensure you get the most value from the session. Please fill out the form from the above link to see if you qualify.