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How CustomBoxes.io Enhanced Site Speed by 111% with Platter
At CustomBoxes.io, we pride ourselves on being a premier provider of custom printed shipping boxes, dedicated to helping small and medium-sized businesses establish a strong brand identity. Our focus has always been on delivering high-quality, tailored packaging solutions that empower businesses to design and order boxes in bulk, perfectly suited to their unique needs. While many platforms limit customization, CustomBoxes.io stands apart by offering flexible, high-quality packaging options at competitive prices.
The takeaway: upgrading to Platter could help your business grow as well: remember if you all grow, we grow with you, so it's in our best interest to suggest ways to help you grow your sales.
Key Achievements:
- 111% increase in site speed
- 10% boost in conversion rate (CVR)
- 9% reduction in site abandonment
Customer: CustomBoxes.io
Platform: Shopify
Industry: Packaging
The Challenge:
Overcoming Slow Site Speed and Limited Customization
As CustomBoxes.io continued to grow, we recognized the need for a more efficient and user-friendly website where customers could easily design and order boxes in bulk. Unfortunately, our existing Shopify storefront was slow and lacked the necessary flexibility to effectively showcase our bespoke offerings. We needed a solution that would not only speed up our site but also allow for greater customization and a better user experience.
The Solution:
Partnering with Platter for Superior Speed and Flexibility
To address these challenges, we partnered with Platter and rebuilt our storefront using their Smart Theme. Platter’s built-in features streamlined the customization process, eliminating the need for multiple apps. The result was a faster, more user-friendly site that perfectly aligned with our business goals. The flexibility of Platter's platform also meant that we could easily make site changes without the constant need for developers.
 The Results:
111% Increase in Site Speed
After making the switch to Platter, we saw a dramatic improvement in our site speed. Our mobile site speed surged from 19 to 40, while desktop speed increased from 64 to 89, resulting in a 111% overall enhancement. This significant boost in speed played a critical role in improving our conversion rate and overall storefront profitability.
Greater Flexibility
Thanks to Platter, we gained the ability to manage and customize our website with ease, without heavy reliance on developers or third parties. With a fresh design and the autonomy to make changes as needed, we experienced a 10% improvement in conversion rates and a notable reduction in our exit rate from 44% to 35%.
Conclusion
By transitioning to Platter, CustomBoxes.io successfully resolved our site performance issues, improved user engagement, and empowered our team with a more flexible and efficient platform. These enhancements have set us up for continued success, enabling us to deliver an exceptional customer experience in the competitive packaging industry.